REPUTATION REVOLUTION: The Personal Brand Monetisation Show

CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.

You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).

Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.

But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”

While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.

Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

No matter how savvy, experienced and connected we are, certain challenges remain.

But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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Recent Episodes
  • 297: SEASON 9 FINALE // Ditch the PowerPoint, tell a story: The future of speaking - with Carmen Sederino
    Apr 2, 2025 – 00:52:54
  • 296: Men's midlife challenges: Finding meaning & purpose after 50 - with Paul Sutton
    Mar 19, 2025 – 00:51:15
  • 295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer
    Mar 5, 2025 – 00:50:29
  • 294: Embracing change in your 50s - how Karen Muldoon made the leap from corporate sales to health practitioner
    Feb 21, 2025 – 00:58:11
  • 293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy
    Feb 12, 2025 – 00:54:37
  • 292: Special episode - The importance of being AI-savvy in your 50s and beyond [ Incl. RECAP of Valerie Khoo's 'Reinvention' interview ]
    Feb 5, 2025 – 00:25:33
  • 291: Turning a side project into a flourishing enterprise (and discovering your purpose along the way) - with Mark Masters
    Jan 29, 2025 – 00:46:30
  • 290: From Corporate ladder to solopreneur success: Starting your first business at 53 - with Graham White
    Jan 22, 2025 – 00:45:37
  • 289: Quick wrap-up of 2025 (what have you missed?)
    Dec 23, 2024 – 00:13:45
  • 288: What successful professional reinvention looks like in practice - with Valerie Khoo
    Dec 11, 2024 – 00:45:17
  • 287: It's never too late to get out of your comfort zone (and take charge of your life) - with Richard Sauerman
    Dec 4, 2024 – 00:58:23
  • 286: Owning your voice, taking risks and putting yourself out there - with Jackie Goddard
    Nov 27, 2024 – 00:51:17
  • 285: Curiosity, pop culture & staying relevant as an over-50 professional - with Stanley Johnson
    Nov 20, 2024 – 00:52:28
  • 284: RELAUNCH - Exploring the entrepreneurial + creative side of life post 50
    Nov 11, 2024 – 00:10:21
  • 283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
    Mar 28, 2024 – 00:59:11
  • 282: Purpose, Passion, Principles + Profit with Dr John Tickell
    Jan 3, 2024 – 00:29:37
  • 281: How to win more clients using organic content with Chris James
    Dec 15, 2023 – 00:59:11
  • 280: The business of speaking: An insider's guide with Carson White
    Nov 22, 2023 – 00:53:06
  • 279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
    Nov 9, 2023 – 00:52:39
  • 278: Automate your personal brand-based business with Alycia Edgar
    Oct 26, 2023 – 00:55:13
  • 277: Design your one-person service-based business with Ellen Donnelly, The Ask
    Oct 12, 2023 – 00:56:17
  • 276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise
    Sep 27, 2023 – 00:44:31
  • 275: Reputation = revenue: The business of personal branding
    Sep 20, 2023 – 00:23:02
  • 274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne
    Sep 7, 2023 – 00:48:13
  • 273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
    Aug 23, 2023 – 00:48:57
  • 272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
    Jul 14, 2023 – 00:34:37
  • 271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
    Jul 6, 2023 – 00:23:15
  • 270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior
    Jun 28, 2023 – 00:52:22
  • 269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward
    Jun 21, 2023 – 00:46:33
  • 268: The who, what and how of building strategic relationships with Nina Thomas
    Jun 14, 2023 – 00:52:42
  • 267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview
    Jun 7, 2023 – 00:28:45
  • 266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com
    May 31, 2023 – 00:46:14
  • 265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor
    May 24, 2023 – 00:29:41
  • 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
    May 17, 2023 – 00:44:54
  • 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
    May 10, 2023 – 00:38:09
  • 262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
    May 3, 2023 – 00:24:02
  • 261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
    Apr 26, 2023 – 00:46:46
  • 260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
    Apr 19, 2023 – 00:36:06
  • 259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
    Apr 12, 2023 – 00:57:54
  • 258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
    Apr 5, 2023 – 00:48:50
  • 257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
    Mar 29, 2023 – 00:50:04
  • 256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
    Mar 22, 2023 – 00:41:08
  • 255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
    Mar 15, 2023 – 00:51:45
  • 254: Unlocking the LinkedIn algorithm with Richard van der Blom
    Mar 8, 2023 – 00:52:31
  • 253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)
    Mar 1, 2023 – 00:48:31
  • 252: The power of community with best-selling author, Mark Schaefer
    Feb 22, 2023 – 00:53:43
  • 251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
    Feb 15, 2023 – 01:02:37
  • 250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
    Feb 8, 2023 – 01:14:27
  • 249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
    Dec 31, 2022 – 01:20:48
  • 248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
    Dec 20, 2022 – 01:00:24
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